All-American goddess Blake Lively launched her lifestyle emporium Preserve yesterday – yes, two entire days before we were expecting her to – and officially struck the internet alight. Covering everything from rib recipes to artisan homewares, Mrs Reynolds’ web space is all kinds of Midwestern goodness. Think woody finishes, filtered pics and Serena-grown-up vibes. Safe to say we're obsessed. Having spent more time browsing Preserve than we’re comfortable disclosing (yes, already) we got a real taste for Blake’s, well, taste. She’s all about crafty knick-knacks, battered leather and that wholesome homemade thang… and y’know what? Now we are, too.