Swedish label Weekday, part of the H&M fam (relatives include Cheap Monday, & Other Stories and Cos) are set on making jeans your 24/7 style prerogative. With their MTWTFSS range (Monday, Tuesday, Wednes... you get the idea), there's a different style and wash for every day of the week (our money is on Tuesday being the most stylish day of the week if its slim ankle jean, below, is anything to go by). It's not a strict diet of denim, though – the label also offers up of-the-mo ankle-grazing slacks, classic singlets and tunic tops. Seriously tasty stuff.