Nick Oram, senior manager brand activation (Reebok Classic)
What girl did you create the range for?
The young style-conscious girl.
Why was a collaboration with ASOS WHITE ideal?
The simplicity of the ASOS WHITE label lent itself well to the clean lines of our Reebok Classic styles. We wanted to give free reign to ASOS WHITE to introduce cool elements to move these classic styles forward.
What were you trying to achieve with the collection?
To bring a street-style vibe to our iconic models: Freestyle Hi, Classic Leather etc.