BRAND BUZZ

SUSTAINABLE JEANS TO LOVE

By Maybelle Morgan, 13 September 2017

Finding that perfect pair of jeans can mean a power struggle of mythic proportions (between your purse and your inner strength, obviously). But when you find the one, it makes all the days spent tussling in ill-fitting pairs totally worth it.  

ASOS Recycled jeans | ASOS Fashion & Beauty Feed

Picture: ASOS

But did you know it takes a staggering 8,000 litres of water to make a single pair of jeans? Yep, not good for the environment at all. And we love dreamy denim just as much as you do, which is why we're excited about ASOS introducing a new sustainable denim line to try to make a change.

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