You might think Mick Jagger is the coolest Rolling Stone – he has songs dedicated to his dance moves and a series of supermodel exes after all – but boy, you'd be wrong. Keith Richards, the wilder, edgier 'bandleader' has had bad-boy rocker style down since the 60s and is still working it today. When your image is so notorious Johnny Depp bases a blockbuster character on you, you know you're a true style icon.