German brothers Adi and Rudi Dassler were the Liam and Noel Gallagher of the sneaker game – two highly talented siblings who couldn’t stand each other. Back in 1948, after a family feud to end all family feuds, they split up their footwear company (the snappily named ‘Gebrüder Dassler Schuhfabrik’) and formed two rival sportswear brands – Adidas and Puma.