What: Creation is a word with a strong musical connection. Psychedelic 60s UK garage band The Creation inspired music impresario Alan McGee to create (heh) Creation Records in the early 80s, a record label that was the heart of the great British guitar pop revival of the 80s and 90s. It makes sense, then, that ASOS Menswear's Creation trend would share strong musical overtones, drawing on the monochromatic, directional tailoring and outerwear of – in particular – 70s/80s new-wave bands like Joy Division.