The 20 nominees are in for the British Style Award 2014 and – excitingly for us – 10 of them are champs of the menswear game. The British Fashion Council describes the gong as being for the person who ‘most embodies the spirit of British fashion and is an international ambassador for London as a leading creative fashion capital.’ But basically it's a prize for looking damn fine at all times.

The prize will be handed out at the annual British Fashion Awards (in partnership with Swarovski) on 1 December. Check out the 10 shortlisted dudes and exactly why they're considered among the nation's sartorial kings below.