When self-crowned king of hip-hop Kanye West married Instagram’s #selfie queen Kim Kardashian, in May this year, few could have predicted how conflated their formerly distinctive styles would become.

Now, we’re not saying that Kanye’s adopted Kim’s signature spray-on jeans or that she, in turn, has begun repping diamond-encrusted gimp masks à la Yeezy. But this week, as we celebrate Mrs Kardashian West's 34th birthday, let’s examine the strange phenomenon that is the couple’s growing, tightly coordinated wardrobe.