You already own a pair of jeans. Heck, you’ve probably got piles of them lining your wardrobe/bedroom floor at this very moment. Understandably, the joy of denim is its utility – whether skinny, slim or skater, jacket, shirt or gilet, denim comes in a variety of styles. It can be worn with pretty much anything, anywhere and, mercifully, looks and feels better the less you wash it.

But how does the more sartorially accomplished man on the street wear his denim? We sent a photographer out into London’s more fashionable quarters to find out.