This week sees Cristiano Ronaldo demonstrating a very different kind of ball control – specifically, the launch of his latest CR7 underwear range. While it remains to be seen whether the Portuguese star’s skivvies skills will ever match up to his footballing prowess, it got us thinking about men who have made millions by putting their names to (or – rather – on) underpants.
Let’s take a look at those whose monikers have become synonymous with keeping you supported in style.