However, if a recent report on London's BBC Radio 4 is to be believed, facial fuzz is fast losing its sexual potency thanks to the sheer number of men turning their backs on a clean shave. Yes, men, we are entering a period of 'Peak Beard'.
But before you do anything drastic, like shaving off your carefully cultivated whiskers, check out these hirsute celebs and take a moment to appreciate the power of beards. They turn fresh-faced boys into wise, rugged men over night, and are a lot more time efficient than wet shaving every morning.
Yep, we're fully off the fence on this one, but head to @ASOS_Menswear and tell us whether you think these guys below look better with or without a beard.