There are literally thousands of people around the world regretting their tattoos at this very moment. But if you're hell-bent on getting one, thought through and properly executed, a tattoo can look really good – especially if it's one that means something, while retaining a degree of visual appeal (a lot trickier than it sounds).

So if you're thinking of inking up, like David Beckham, Pharrell, Adam Levine and some of the ASOS models, here are five golden rules to consider before going under the needle, so to speak: