Usually the preserve of policeman, stewards at football matches and safety conscious joggers, neon is now very much a thing. Granted it's not easy to wear, but if you keep the rest of your outfit cool, clean, and dark, then you buy yourself a bit of room to have some fun.

A splash of neon on your trainers can make an outfit really pop, but if you want to make a statement - try the Elka Artisan 600gr Jacket - ideal for early morning runs and the end of a bit night out. Sure, a vinyl, neon orange jacket might not be everyone's cup of tea, but for those brave enough this bad boy is a transeasonal investment piece that seriously looks the business. Danish brand, Elka, really are sartorial specialists, combining attention to detail, with style and technical chops.