GIF. Is it pronounced with a hard “g”? Or is it “JIF,” like the peanut butter? Well, looks like this debate has finally been settled by…Alex Trebek of all people. Yep, US Jeopardy officially weighed in recently during a final round, where the answer to the question was, "The inventor of this image format said the OED wrongly has 2 pronunciations of it—the right one is with a soft 'G.'" Boom! There ya go. Watch the video below.