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Your Privacy

ASOS.com Limited ("ASOS", “we”, “us” or “our”) is totally committed to protecting the privacy of our site visitors and customers. The ASOS team members are customers themselves of other Internet sites and fully appreciate and respect the importance of privacy on the Internet.

Collection of personal information

“Personal information” is basically information or an opinion that can identify you.

The personal information we may ask for includes:

– information that identifies you, such as your name, address and date of birth;

– your delivery address;

– your email address;

– your telephone number; and

– you debit/credit card details.

In the ASOS Blogs areas of our Website, we may ask you for personal information so we can register an account for you, but we will not ask you to provide information about yourself in the ASOS Blogs areas themselves (and we advise that you don’t reveal personal information about yourself or anyone else to other users of the ASOS Blogs areas). However, if you do reveal such personal information it may be published in the ASOS Blogs areas and we may use that information as described in our Terms of Service.

When we conduct market research and profiling, we may also ask you for your opinions about fashion, websites and customer service.

We also collect information about visitors to this Website using cookies and code embedded in this Website, as described in the “What are cookies?” and “Site Statistics” sections of this policy.

Generally, if we do ask you for personal information, we will endeavour to say which information we require and which information is optional.

Use of personal information

We usually collect personal information from you so that we can provide you with the goods you want. We may also use personal information for other reasons, including:

– updating you on our latest products, news and special offers (unless you tell us not to – which you can do at any time); and

– conducting appropriate anti-fraud checks (this is done only to confirm your identity – a credit check is not performed and your credit rating is unaffected).

If you don’t provide some of the personal information we ask for (e.g. your name and address), we may be unable to provide you with the goods you want.

If we disclose your personal information to any of our group companies, they may use it for the same purposes that we may (including so that they can update you on their latest products, news and special offers via e-mail, post & telephone).

Disclosure of personal information

We may disclose your personal information to any of our group companies.

We will provide personal information about our customers to third parties outside our group companies. These third parties usually help us in providing goods and services to you, and include:

– couriers (who we arrange to deliver goods to you on our behalf);

– organisations who carry out credit, fraud and other security checks; and

– outsourced service providers (e.g. market research agencies).

We may also disclose your personal information to third parties outside our group of companies:

– where we have your express permission to do so;

– where it can reasonably be inferred from the circumstances that you consent to the disclosure to the third parties;

– in the event that ASOS sells or buys any business or assets;

– if ASOS or substantially all of its assets are acquired by a third party, in which case personal data which we hold about our customers may be one of the transferred assets; or

– if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of; or to protect the rights, property, or safety of ASOS, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

We try to limit the information we provide to third parties to the information they need to help us provide goods and services to you. We also enter into contracts with these third parties that require them to meet the privacy standards we set for ourselves in handling your personal information, and use your personal information only for the purposes we gave it to them.

Communication & Marketing

If you have made a purchase from our store we may occasionally update you on our latest products, news and special offers via e-mail, post & telephone. You will also be given the opportunity to receive such communications from us and selected third parties when you become a member of ASOS.

All ASOS members have the option to opt-out of receiving marketing communications from us and/or selected third parties. If you do not wish to continue to receive marketing from us and/or selected third parties you should opt-out by visiting 'Your Details' in 'Your Account' on the ASOS website. You can access 'Your Account' once you register and login. Or click on the "unsubscribe" link in any email communications which might we send you.

What are Cookies?

A cookie is a small information file that is sent to your computer and is stored on your hard drive. If you have registered with us then your computer will store an identifying cookie which will save you time each time you re-visit ASOS, by remembering your email address for you. You can change the settings on your browser to prevent cookies being stored on your computer without your explicit consent. The Website will work with cookies disabled, but you will need to manually sign in each time you visit the Website.

We will not sell your name, address, e-mail address, credit card information or personal information to any third party without your permission, but we cannot be responsible or held liable for the actions of third party sites from which you may have linked and been directed to the ASOS Website.

Site Statistics

We may disclose aggregate, anonymised statistics about the number of visitors to this Website or number of purchases made as required by our investors. We use an independent measurement and research company to gather data regarding the visitors to this Website on our behalf using cookies and code which is embedded in the site. Both the cookies and the embedded code provide statistical information about visits to pages on the site, the duration of individual page view, paths taken by visitors through the site, data on visitors' screen settings and other general information. ASOS uses and stores this type of information, as with that obtained from other cookies used on the site, to help it improve the services to its users. Further information regarding the way in which this information is obtained and used can be obtained by contacting us at care@asos.com.

Transfers of your personal information outside Australia

The information that we collect from you will be transferred to, and stored at, a destination outside Australia. It will also be processed by staff operating outside Australia who work for ASOS or one of our suppliers. Such processing may, for example, be required in order to fulfil your order, process your payment details or provide support services.

Unfortunately, the transmission of information via the Internet is not completely secure. We will do our best to protect your personal data, but cannot guarantee the security of data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Third party sites

Our site may contain links to and from the websites of our partner networks, advertisers and other third parties. If you follow a link to any of these websites, please note that they have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Access and correction of your personal information

If you wish to verify the details you have submitted to ASOS you may do so by contacting us via the e-mail address or address given below. Our security procedures mean that we may request proof of identity before we reveal information. This proof of identity will take the form of your e-mail address and password submitted upon registration. You must therefore keep this information safe as you will be responsible for any action which we take in response to a request from someone using your e-mail and password. We would strongly recommend that you do not use the browser's password memory function as that would permit other people using your computer to access your personal information. We encourage you to help us keep the personal information we hold about you accurate and up-to-date by updating your details immediately if you change your contact details (such as address, phone number, and email address).

You have the right to access the information which ASOS holds about you. You can also ask for corrections to be made.

You can request access to your personal information by contacting us either via our customer care page or by writing to us at the address below.

You may lodge an access request for free, but depending upon the personal information you request, we may impose a charge to recover our costs in providing you with details of the information we hold about you. We will notify you of any such charge upon receiving your access request, and confirm whether you wish to proceed and pay such charge.

Contacting us

We are always pleased to hear from our customers (even if it is a complaint!). We are always grateful for any time you spend providing us with the knowledge we need to ensure our customers are completely satisfied - we want you to return to the site and to recommend us to your friends and family. If you have any questions or feedback about this statement, or if you would like us to stop processing your information, please do not hesitate to contact a customer service member of the ASOS team, who will be delighted to answer any questions you may have.

You can either contact customer care

Or, write to us at:

Building 2. Peoplebuilding
Maylands Avenue
Hemel Hempstead Industrial Estate
HEMEL HEMPSTEAD
Hertfordshire
HP2 4NW
UK