What You Need To Know:

We love running promotions for you guys and we want to be as clear as possible on how you enter and the prize is drawn. Please read the nuts and bolts below and if you’ve still got any questions just contact

  1. We know that there are ASOS lovers all around the world, but this promotion is only open to residents of Australia and New Zealand who are aged 16 or over. So that we are completely fair, anyone professionally connected to ASOS is not allowed to enter.
  2. You don’t have to buy anything to take part in this promotion but you do need access to the internet and a valid Instagram account. 
  3. Promotion Period: You can enter this promotion once the image has been posted at 9.00am on Friday 14th April 2017 until 23.59 AEST on 15th April 2017 - so keep your eye on that watch!
  4. To Enter: Entering this promotion is simple; just 
    1. Log in to your Instagram account (or create one for free); 
    2. Follow @ASOS_AU (if you haven’t done this already) and find the promotional post featuring a picture of a backpack filled with Easter eggs. Then;
    3. Comment underneath the promotional post with your guess of how many Easter eggs are in the backpack. 
    4. Only entries that follow @ASOS_AU and are made from accounts that are open to the public will be valid. 

  5. You will need to continue to follow @ASOS_AU after the end of the Promotion Period so that we can contact you if you are selected as a winner.
  6. Sorry, but you may only enter once during the Promotion Period. If you do happen to enter multiple times, we’ll count your first entry but any others will be ignored.
  7. The Prize: One winner will win:
    1. 1x backpack that is featured in the promotional post.
    2. All the Easter eggs that are in the backpack.
    3. 1x $250 ASOS Gift Voucher. The ASOS gift voucher will be issued in the nearest GBP equivalent (approximately £150).
  8. Further information on using ASOS Gift Vouchers: 
    1. The gift voucher must be redeemed on and when placing an order in GBP.
    2. You will receive an individual code via email to register to your ASOS account as credit. An ASOS account will need to be set up to use the gift voucher (if you haven’t done this already).
    3. Gift vouchers must be redeemed within 24 months of being issued.
    4. Gift vouchers can be used as part or full payment against eligible items on the ASOS websites (this does not include ASOS Marketplace or the purchase of other ASOS gift vouchers). 
    5. No cash refunds will be given but any balance remaining on your gift voucher is locked to your account and can be used against future purchases. 
    6. For more information, visit and type “Gift Vouchers” into the search bar. 
    7. For our terms and conditions for using gift vouchers, visit, click on “Terms of Sale” and search for the Gift Vouchers section
    8. The prizes are subject to availability at the time the prize is accepted.  The total prize pool will be $399 AUD.
  9. Winner Selection: The winner will be the person to correctly guess how many Easter eggs are in the backpack. If there is more than one person with the correct answer or no one guesses the correct answer, a random draw will take place on 18th April 2017 at 13.00 AEST at ASOS, at Suite 402, 50 Holt Street Sydney NSW 2010.
  10. Contacting the Winner: We’ll contact the winner via a direct message on Instagram within 5 working days after the draw and the winner will have 7 days to respond to confirm acceptance of the Prize. 
  11. If a draw is needed, we’ll contact the winner via a direct message on Instagram within 5 working days of the draw. If you are our lucky winner, you must respond to us within 3 months (by 18th July 2017) to confirm acceptance of the prize otherwise the prize will be awarded to a reserve winner selected via a second random draw on the 19th July 2017 at 13.00 AEST (at the location described in clause 9 above). The reserve winner will be contacted via email within 2 working days of the second draw, and must respond within 3 months (by 21st October 2017) to confirm acceptance of the prize. This process will continue to be repeated until a winner is selected and verified.

  12. We can’t accept any entries which we think:
    1. Contain any content that is likely to be considered offensive by us or could reflect negatively the name, reputation, or goodwill of ASOS or any brand partner;
    2. Include trademarks, logos, or copyrighted material not owned by you or used without the right holder's prior written permission (including famous names, company names, etc.);
    3. Defames, misrepresents, or insult other people or companies, including, but not                limited to ASOS (including its partners); or 
    4. Promotes any political agenda.
  13. If you are our lucky winner, we’ll arrange your prize with you as soon as we can but within 28 days from acceptance of the prize. 
  14. Sorry but you can’t transfer your prize to someone else or exchange it for something else or a cash alternative.
  15. If, for reasons we can’t control, any part of the prize is no longer available, we’ll offer you an alternative prize which we hope you’ll still love but which will definitely be of equal or greater value!
  16. The Legals and Other Bits

    No one likes the small print, but we need to let you know about some other important stuff too and make you feel comfortable that we run our promotions properly, fairly (and legally!):

  17. Data Privacy:  We care a lot about the security of your personal data and it will be held in accordance with our Privacy Policy, which you can see at, and only used to carry out this promotion. 
  18. We believe in fair play. Bulk entries made from trade, consumer groups, syndicates or third parties will not be accepted and we will not accept cheating in any form including the use of macros or other automated means of entry, masking your identity by manipulating IP addresses, using identities other than your own and any other behaviour that falls outside the spirit of the promotion. If you’re found to be cheating you will be excluded.  
  19. Whilst we’re running this promotion on their platform, this promotion is in no way sponsored, endorsed or administered by, or associated with Instagram. You are providing your information to ASOS and not to Instagram. 
  20. Unfortunately, if you suffer any loss or damage that arises out of or in connection with the promotion or the prize itself howsoever caused (whether in contract, tort (including (without limitation) negligence), statutory duty or otherwise) ASOS will not be liable for this.
  21. If this promotion can’t run properly because of fraud, tampering, technical errors or anything else that is beyond our control which affects the running, administration, security or fairness of this promotion, we reserve the right to disqualify any person involved. We will also have the right to cancel, modify or suspend the promotion, subject to written directions from a regulatory authority.
  22. Subject to written directions from a regulatory authority, if someone or something tampers with this promotion in some way whether by fraud, technical failures, system errors or other issues, including any such failure which is within the control of ASOS or its agencies, ASOS and its agencies will not be responsible for the promotion, prize or for the non-inclusion of entries. Proof of submission of entry is not proof of receipt of entry.
  23. In the event of any dispute our decision is final.
  24. By entering you confirm that you have read and agree to these terms and conditions.
  25. If you want to know who won, you can email within two months of the end of the Promotion Period quoting “ASOS AU Easter Instagram Prize Draw WL” in the subject title.
  26. These terms and conditions are governed by Australian Law and shall be subject to the exclusive jurisdiction of the Australian Courts

Promoter: ASOS Australia Pty Ltd, ABN: 82163961144, Suite 402, 50 Holt Street Surry Hills NSW 2010.

Authorised under NSW Permit Number: LTPS/17/12146