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Mens premium brands and designer labels, curated by ASOS
City lights, wild shores and contemporary culture see the Danish designers behind Libertine-Libertine create laid-back reinterpretations of classic blazers, shirting and washed cotton chinos.
Street influenced label Wood Wood was founded by three designers who wanted to do a small collaboration. Focusing on well-made classics with a twist, the label has grown into a full range including t-shirts, jackets and shirts.
Founded in 1967 and famed for their iconic polo shirt, Polo Ralph Lauren has since grown to define timeless American style.
Fjallraven, meaning arctic fox, was created in Sweden over 50 years ago. The brand is respected globally for their technically advanced, weatherproof clothing.
New Balance sneakers combine sporting and subculture heritage with a distinctive, functional design.
Penfield specialise in high quality jackets, shirts and accessories designed to withstand a whole host of conditions, whilst retaining their stylish aesthetic.
Persol have been manufacturing sunglasses for over 90 years. Renowned for quality Italian craftsmanship, their sunglasses have been worn by 20th century icons such as Steve McQueen.
PS by Paul Smith shoes are constructed with quality and care, with several styles being hand made in Italy. They feature coloured uppers and linings, painted soles and traditional hand finishes.
Fans of modern tailoring will happily welcome Reiss – the British label founded in London back in 1971. Offering design-led fashion where style endures over trends and luxury is affordable.
Uniforms for the Dedicated was founded as an artistic collective in 2007, and resulted in a playground for talent to create rugged yet relaxed clothing lines.
Formed in London in 1995 by Fraser Moss and Jimmy Collins, YMC eschew trends in favour of intelligent menswear that is both wearable and distinctive, providing design-led collections that grow season on season.
Universal Works was founded in 2008 by David Keyte. A former Paul Smith employee, Keyte has taken that experience and applied it to a well-rounded set of timeless and understated wardrobe staples.
Founded in 2004 by Aaron Sandqvist, the Stockholm-based bag and accessory brand combines simplicity, durability, style and function.
Edwin, established in 1947, has played an integral role in the success of denim in Japan. They champion superior quality and craftsmanship, using exclusive fabrics and production processes.
Born in Turin, Superga have been making their classic vulcanised plimsolls since 1911. The iconic 2750 style is renowned for its comfort and versatility.
Happy Socks create colourful knitted socks in an almost endless array of designs. Their wit and charm turn the humble sock into a much desired accessory.
Recreating pieces from their archive in San Francisco, Levi’s Vintage Clothing pours over original details, using a mix of modern ageing techniques and traditional Levi’s craftsmanship.
Grenson have been designing and manufacturing footwear since 1866. Always evolving, Grenson produce shoes and boots in contemporary shapes and colours in addition to their classics.
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