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    ASOS and LCF launch MA}ke

    ASOS.com is pleased to announce they have partnered with London College of Fashion to launch MA}ke, a design initiative launching in December, which celebrates and supports MA design talent. As part of its continued commitment to nurturing and supporting emerging designers, ASOS.com has selected one menswear and one womenswear designer from LCF’s new crop of MA graduates to embark on MA}ke a mentoring initiative which culminates with both designers creating capsule collections to be sold on the site.

    The designers joined ASOS.com in April, working closely with the different functions of the business following the journey of their collections to increase their understanding of and provide an invaluable insight into the business of fashion. As well as acting as mentors, ASOS.com worked within the industry to promote the designers and support them in their efforts to go onto show their collections at one of the industry’s new talent showcases.

    The successful 2010 graduates selected to be part of MA}ke are menswear designer Domingo Rodriguez, and womenswear designer Youngli Lee. Domingo Rodriguez impressed the design team with his beautifully cut and constructed soft tailoring pieces, presented in luxurious fabrications and a refined colour palette of nudes and neutrals. Youngli Lee won the design team over with her interesting use of fabric manipulation and French rope technique to produce sculptural sensual pieces that flatter the feminine shape.

    Caren Downie, Buying Director, ASOS.com said: “We were extremely impressed with the design standard coming from the MA course. As an established supporter of up and coming creative talent we feel that it is important to mentor and share our expertise with young designers. Through MA}ke, we want to give our customers access to beautiful, considered pieces whilst giving young designers a vital leg up in the industry.”

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    Domingo Rodriguez United Kingdom-Liverpool

    Domingo graduated from Liverpool John Moore’s University in 2008 and won the Menswear Award at Graduate Fashion Week. He then went on to secure a Harold Tillman Scholarship at London College of Fashion. Domingo has interned for Delphine Wilson Knitwear, Kim Jones and Carolyn Massey. In September 2010 he won the Fashion Award at the inaugural Wolf & Badger Graduate Design Awards.

    His MA graduate collection examines the architecture of the body and how its infrastructure supports the engineering of the pattern cutting. Domingo’s collection of situational elegance has no basis in any fixed history yet seems so resonant of many.

    Construction, texture and colour are all soft with intricate cable knits. Fabrics of nude, bone, mink and dust include cashmere and silk blends in woven and jersey combinations, all sourced in Italy. The resulting collection has a luxurious handle and fit and nods to refined beauty with a clear, simple silhouette.

    Youngli Lee South Korea

    Lilee’s collection is about the strength of women – and the way that women can use passive aggressiveness to assert themselves. Using the undulations of a woman’s hair, a sculpting technique in French rope was developed to create intricate symmetrical patterns that give her garments form and structure. The silhouette translation is sensual in form with gold fixtures that reference military insignia.

    Lilee showed her latest collection at London Fashion Week in Sept 2010, and was selected as ‘One to Watch’ by the prestigious Vauxhall Fashion Scout.

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    For further information and images of the designers work contact:

    Paul Watson
    020 7756 1740
    paulw@asos.com

    Shawn Choudhury
    020 7391 3809
    shawnc@asos.com