ASOS and LCF launch MA}ke
ASOS.com is pleased to announce they have partnered with London College of Fashion to launch MA}ke, a design initiative launching in December, which celebrates and supports MA design talent. As part of its continued commitment to nurturing and supporting emerging designers, ASOS.com has selected one menswear and one womenswear designer from LCF’s new crop of MA graduates to embark on MA}ke a mentoring initiative which culminates with both designers creating capsule collections to be sold on the site.
The designers joined ASOS.com in April, working closely with the different functions of the business following the journey of their collections to increase their understanding of and provide an invaluable insight into the business of fashion. As well as acting as mentors, ASOS.com worked within the industry to promote the designers and support them in their efforts to go onto show their collections at one of the industry’s new talent showcases.
The successful 2010 graduates selected to be part of MA}ke are menswear designer Domingo Rodriguez, and womenswear designer Youngli Lee. Domingo Rodriguez impressed the design team with his beautifully cut and constructed soft tailoring pieces, presented in luxurious fabrications and a refined colour palette of nudes and neutrals. Youngli Lee won the design team over with her interesting use of fabric manipulation and French rope technique to produce sculptural sensual pieces that flatter the feminine shape.
Caren Downie, Buying Director, ASOS.com said: “We were extremely impressed with the design standard coming from the MA course. As an established supporter of up and coming creative talent we feel that it is important to mentor and share our expertise with young designers. Through MA}ke, we want to give our customers access to beautiful, considered pieces whilst giving young designers a vital leg up in the industry.”
Read more about the designers ›