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All American cosmetics brand Benefit was founded in 1976 by twins Jean and Jane Ford. From its humble origins as a San Francisco beauty boutique, to the make-up mecca it is today, everyone loves their sugary candy colours and vintage inspired kitsch packaging.
Something mega is hitting ASOS on 12 March. If you're a fan of San Fran's cult beauty brand Benefit, then you're going to love it. Join the waiting list today and you'll be entered into a daily prize draw to win ASOS and Benefit swag worth over £60.
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