Discover Hurley at ASOS. Shop the range of Hurley swimwear, bikini, swimsuit and other Hurley products with ASOS.


Founded as a surfboard company in late ‘70s California, Hurley has developed into a youth lifestyle label, taking inspiration from surfing, skate, music and art to bring forth a covetable beachwear line. Expect bikinis in eye-popping colours and fun prints, perfectly encapsulating Hurley’s laidback SoCal cool.

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