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Model's Own

Take a look at our first ever advertising campaign for AW '10, shot by Todd Selby and inspired
by his work, The Selby, a study of individuals photographed in their own personal spaces.
The aim of the campaign? To celebrate our view of fashion. It’s about being playful, about telling a story
through what you wear, discovering new ideas and new inspiration, and most of all, having fun.
Click on the ad of your choice to shop the look.

Women and mens - shop the look- ASOS

Ability to unearth ASOS treasures,
Models’ Own.
As seen in: Independent Magazine, Vice,
Wonderland, i-D and Dazed!

SHOP MEN › SHOP WOMEN ›