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Take a look at our first ever advertising campaign for AW '10, shot by Todd Selby and inspiredby his work, The Selby, a study of individuals photographed in their own personal spaces.
The aim of the campaign? To celebrate our view of fashion. It’s about being playful, about telling a storythrough what you wear, discovering new ideas and new inspiration, and most of all, having fun.
Click on the ad of your choice to shop the look.
Ability to unearth ASOS treasures,Models’ Own.As seen in: Independent Magazine, Vice,Wonderland, i-D and Dazed!
SHOP the look ›
Choice of over 400 brands, Model’s Own.Choice of cushions, Model’s mum’sAs seen in: Sport, FHM, Stuff
Choice of free delivery, free returns and toast Topping, Model’s Own.As seen in: Look, Heat, OK!
Decision not to use our free returns, Model’s Own.As seen in: Metro, Shortlist, Men’s Health, GQ, Esquire
The chance to check our 300 ‘new ins’ every dayfrom a vintage couch, Model’s Own.As seen in: The Sunday Times, Grazia, ES Magazine, Vogue, Elle
Look that’ll turn heads, Model’s Own.As seen in: AnOther Man, i-D, Q, Kerrang!
The celebrities named or featured on asos.com have not endorsed recommended or approved the items offered on site
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