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ASOS BLACK x PUMA

With a little creativity, even the smallest corners of the world have no limits. In a major collaboration with Puma, fusing fashion and urban sport, the ASOS Black collection is re-worked in a fresh new way. Clean, cool, a classic in the making – ASOS Black x Puma is original sportswear.

Teaming up with filmmaker Ben Newman, we travelled to São Paulo to document the lives of pioneering Brazilian graffiti collective, Os Pixadores. Daring, challenging and original, their unique blend of cultural comment and guerilla street art is the perfect embodiment of ASOS Black x Puma’s approach to modernised classics and innovative design.

New collection

Preview the collection

Check out our 40-piece collection of contemporary, modernised classics – strong tailored designs with a timeless sporting heritage, from gilets and padded jackets to T-shirts and knitwear, all topped out with exclusive ASOS Black x Puma bags, hats and belts.

Launches 25 September

Don’t want to wait for the collection? Take a look at the best of ASOS menswear in the meantime.