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Mixing the worlds of sportswear, outdoor-inspired clothing and Americana, Lacoste draws inspiration from around the globe. Lacoste's mainline brings outdoor inspiration to the city streets, while Lacoste Live takes in everything from the African Savannah to the preppy styling of collegiate Americana. Lacoste's sportswear styles give Scandinavian simplicity a luxurious twist, with silky suedes and buttery leathers all making an appearance. And it's all brought together with a nod to Lacoste's sporting heritage.
Bringing a fresh edge to the preppy aesthetic the French heritage brand is renowned for, Lacoste Live works their unique brand of 'unconventional chic' across their Autumn Winter 2012 collection. Reinterpreting classic collegiate styles, the collection sees the label's signature polo shirts reworked with topographical prints, leather sleeved varsity jacket and collegiate iconography with its influence in American university codes and fraternities in particular.
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